Why No One Wants to Buy Your Memoir

Everyone has an interesting story to tell, but not everyone tells an interesting story.

"I've led an interesting life."

Picture the bright, optimistic doe eyes of the newbie author, carrying a crammed notebook under one arm, their head stuffed with publishing dreams. The excitement to share their message across the globe and this phrase of an interesting life flash like neon signs above them to dazzle us all.

Dazzle it does not, unfortunat…